The Way to a "Green" Economy: The Carpathian Model of Regional Partnership
The topicality of this paper is determined by the cardinal shift in the global economical paradigm towards "green" economy, when the sustainable development concept has to be integrated in development strategies of countries for their reorientation towards the creation of efficient partnerships to increase people's wealth, provide social justice, decrease significantly the risks of environment pollution and natural resources' exhaustion. The main aim of the paper is to identify theoretical-methodological approaches to the formation of regional cross-sector partnerships as an effective tool for sustainable development of unique areas of the world. It is the international partnership, the author believes, that can consistently implement the principles of sustainability and openness in the practice of corporate social responsibility, using the combined innovative management strategies. A comparative assessment of the socio - economic development conditions, the characteristics of the environment, tourism resources and complexes, the infrastructure of the Carpathian region of Ukraine, Romania and Poland can substantiate the conclusion of the international perspective of the strategies for sustainable development of the Carpathian tourist brand is presented. The model of the named brand and the strategic plan of its realization, which will improve the ecological environmental situation and socio - economic development of the region through the controlled usage and conservation of natural, historical, economic, and cultural heritage of the region is developed.
Keywords: "Green" Economy, Corporate Social Responsibility, International and Regional Partnership, Strategy of Sustainable Development, Tourist Brand, The Carpathian Region
Prof. Ludmila P. Petrashko
Associate Professor, Department of International Management, Vadym Hetman Kyiv National Economic University